Mecca: The Main Attraction
In this project initiated by Google and Coursera, I worked as lead UX researcher, lead UX designer tasked with user research, wireframing, branding, and prototyping.
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Mecca is a concert ticketing app designed to help users find show tickets in their area based on their interests and music taste.
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My Role
Lead UX Designer, Lead UX Researcher
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Project Duration
July 2021 - September 2022
The Problem
Users were having trouble finding accessible and affordable concert tickets due to high demand and the uprise of bots and resellers.
The Goal
To design an app that allowed users to find concert tickets at affordable prices by blocking bots and not allowing ticket resales.
User Research
The goal of our initial research was to identify the needs of our target audience when it came to the concert ticketing app experience and industry. In round 1, we learned who our most prevalent competitors are and we brainstormed ways we could stand out in the mildly concentrated market. In later research studies, we learned what our target audience was craving in a concert ticketing app. We aimed to determine whether or not the solutions that we ideated were reasonable and necessary for our users.
1
Availability
Affordable concert tickets with good seats are seeming less feasible these days. We aim to provide peace of mind for our users to be able to get the tickets that REALLY want.
2
Affordability
Bots and resellers are taking over many markets, the concert ticket industry being one. We block those bots and prohibit reselling tickets through our app to combat.
3
Navigation
Our interviewees made it clear to us that some of our competing apps are difficult to navigate. Our clean and simplistic layout makes tickets super easy to find.
4
Seating Options
We aim to provide an easy-to-understand layout and hopefully in future iterations, a 3D seating map based on venue will be available for users to easily find ideal seats and see the stage view from those seats.
Problem Statement
Users desire a more efficient, more equitable concert ticket purchasing process because there is currently a lack of accessibility, security, and integrity that is preventing them from being able to experience their favorite artists in concert.
Background Research Stats
Respondents
87.5% Female
12.5% Male
90.6% ages 18-24
9.4% ages 25+
Avg. Concerts Attended/Year
Competitors
Research Outcomes
The following are recommendations from usability study participants:
1 / Automated ticket pre-sales
Inputting your ticket preferences and payment methods ahead of drop-date
2 / Changing user allowances
Regulating the minimum/maximum ticket purchases for users, as well as displaying real-time ticket/seat availability.
3 / Visual enhancements
Include a 3D model of the venue to allow users to see their view of the stage from their selected seat(s).
